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28-50 Oxford Circus

28-50's latest addition brings 28-50 Oxford Circus

Situated on the former Côte Brasserie site, the latest addition to the 28°-50° family offers outdoor dining and drinking by way of a sun soaked terrace, allowing for visitors to relish the long evenings with the finest wine and modern European fare. Inside, the wine workshop will offer 120 covers and a private dining area, seating up to 25 guests.

In keeping with its sister locations, 28°-50° Oxford Circus serves a thoughtfully curated award-winning wine selection. Led by the Group Head Sommelier, Jules Bensacq, visitors will sample unique wines from the ever-evolving wine list, which offers a range of red, white and rosé, by the glass, carafe and bottle. Only serving wines approved by the team, top picks at Oxford Circus include the ​​Albariño ‘Tambora’ and the Fleurie Domaine des Nugues, naturally accompanied by bottles and magnums of ‘Brut Majeur’ Ayala Champagne. For those looking for a post-work ‘pick me up’ the cocktail list includes a Clover Club, Sicilian Sour and Hemingway Daiquiri.

Group Head Chef Julien Baris continues to oversee the seasonally changing à la carte menu, working closely with Jules to ensure the perfect culinary and wine pairings. Hero dishes, synonymous with 28°-50°remain and include the truffle arancini, oysters and burrata whilst diners will now be able to indulge in the delicious moules marinière, octopus ceviche with red onion, fennel, jalapeños & aguachile and the succulent steak frites. Diners can opt in for the wine pairing choosing from the Discover package (£19 for 2 courses) or the Prestige package (£39 for 2 courses) whereby the charming and knowledgeable team will guide you through an exploration of distinct flavours and palates.

A new haven, one block away from the mayhem of Oxford Street, the interiors are decorated in 28°-50°’s signature style and offers a central dining bar which is the ideal spot for a pre or post dinner drink or those simply wanting a light snack or glass of wine whilst watching the world go by. For lovers of fine wine and great food, the year-round programme of tastings, workshops and curated dinners is not to be missed.

The latest location for the award-winning wine specialists’ restaurant joins Marylebone, Chelsea, South Kensington and the most recent 28-50 by Night as the newest member of the privately-owned and operated Riviera Restaurants and Luxury group, founded by Richard Green.


Emiliano Isufi, Managing Director comments: "We are delighted to have secured such a prime new location in central London - with our largest wine bar and extensive al fresco terrace, we look forward to capturing the essence of a French Summer in Oxford Circus - my team cannot wait to welcome you and guide you through our extensive wine list and new additions to our à la carte menu”.

About Riviera Restaurants and Luxury Ltd

Riviera Restaurants and Luxury Ltd, is a London-based restaurant company owned by Eurogroup, a French hospitality specialist. Riviera teamed-up with Emiliano Isufi to grow a handful of high-end brasseries in central London which continues to expand with plans to roll out the popular Wine Workshop & Kitchen regionally.

About Richard Green - Richard Green began his career as a ski bum in the Alps in the early 1980s. He bought his first bar in Val Thorens, and for a while it was the highest pub (altitude) in Europe. That became two bars, then three, then a collection of hotels and nightclubs. He opened the first Mexican and Indian restaurants in the Alps and introduced day and night clubbing to Courchevel. He has run 600-room hotels in the Balearics and the Canaries and has been running live-music and high-end eating venues since 1989. In London he is currently developing the wine bar brand, 28°-50°, in reference to the latitudes between which wine-producing grapes are grown, alongside a collection of boutique hotels, luxury chalets and villas in France and Spain.


28-50 Oxford Circus

Address - Market Place, 4 Great Portland Street, London, W1W 8QJ

Opening hours - Mon - Thurs 12pm - 11.30pm / Friday - Saturday 12pm - 12am / Sunday 12pm - 10.30pm


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